Win-back
A discounted subscription offer for lapsed subscribers — one of the highest-ROI tactics in subscription apps because you are re-engaging someone who already paid.
Definition
A win-back offer is a discounted pricing plan shown specifically to users whose subscription has lapsed (cancelled or expired). Because the user has previously demonstrated willingness to pay, win-back conversion rates are typically much higher than new-user acquisition. Win-backs directly reduce churn by recovering revenue that would otherwise be lost.
In Tierux, win-back is implemented for Google Play (via subscription offers and per-package win-back pricing); it is not yet implemented for the Apple App Store — see the platform support matrix. The offer is typically a discounted price for a limited period — for example, 50% off for the first 3 months of re-subscription.
Examples
- A user cancels their $9.99/month subscription. After 30 days, they open the app and see a paywall with a win-back offer: "Welcome back — get 50% off your first 3 months".
- Tierux's paywall config supports per-package win-back pricing. When a user's entitlement is in a lapsed state, the paywall automatically shows the win-back plan variant.
- Google Play Billing Library supports win-back pricing natively through subscription offers, which Tierux maps to paywall packages via the product mapping system.
Churn
Win-back offers directly combat churn by recovering subscribers who have already cancelled.
LTV
Successful win-backs extend subscriber lifetime, directly increasing LTV.
Paywall
Win-back offers are configured as paywall variants — different plans shown to lapsed users.
Guide: Cancellation win-back with RTDN
How a Google Play cancellation notification arms the save sheet — implemented for Google Play, not yet on the App Store.
Win back subscribers with automated offers
Free tier — unlimited apps, 1 paywall. No credit card, no revenue share.
Start free